18 February 2007

The Rider Shall Return


Even before the opening of Ghost Rider, Avi Arad and others at Marvel had begun talking about Ghost Rider 2. Now, thought I, this was pretty ambitious planning for a franchise yet to prove itself. I figured that Ghost Rider, being a relatively unknown, would struggle to cash in at the box office. On top of that, its $110 million budget was a large sum to recapture. Don't get me wrong, I am excited to see it, but I am an ubergeek. Well, the Rider opened this weekend to a President's Day record of $44.5 million. Not too shabby for a flaming skull.

After the Monday holiday, Ghostie will most likely have crossed the $50 million mark on his way to recouping that budget. Sure, its not a Spider-Man sized success, but its not the flop may had predicted. In fact, as superheroes go, Ghoat Rider has already topped Catwoman, Punisher, Supergirl, Superman IV: The Quest for Peace, Elektra, and Steel. Though the film will not be a smash bang hit at the box office, these comic book movies make most of their money for Marvel as DVD sales and the even more lucrative toy sales. So, move skull face from C to B hero status. Marvel has struck another hit and all the crazy sequel talk wasn't completely unfounded.

No comments: